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Feb 16
2009
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90% of repeat business for most companies comes from referrals and endorsements from existing customers. It goes without saying then, that you should continue to impress your customers long after the sale.
If you fall out of contact with a customer and they subsequently become unhappy, more often than not they will simply diasappear without even complaining. You'll not even get a chance to put things right.
Research tells us that a happy customer tells two or three people about their positive experience, which then helps drive business growth, but an unhappy customer tells a whopping great twenty people which is sure going to hurt any business.
It is therefore important to maintain a strong relationship and make sure your customers problems are resolved to their satisfaction even if it costs a little to do so.
So, stay in touch, show you still car and it will nearly always pay off in the end.
