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Oct 30
2008
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It's FIVE times easier to sell something else to your existing customers than to get a new customer.
The easiest way to sell something else to your existing customers is by picking up the phone, sending them an email or a letter. Those that have bought from you before are a relative “hot buyers” list. Simply ask them to buy something else. It doesn’t have to be your product either. You can offer them someone elses products. Thus, an accountant can offer financial services. A restaurant can send invites to a clothing sale. A car exhaust centre can promote a motor mechanic. A plumber can refer an electrician. And so on.
If nothing else you'll be seen as thinking about them and making them an special offer. This will stick in the mind when they are in the market for your products or services.