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Feb 16
2009
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90% of repeat business for most companies comes from referrals and endorsements from existing customers. It goes without saying then, that you should continue to impress your customers long after the sale.
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Feb 16
2009
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90% of repeat business for most companies comes from referrals and endorsements from existing customers. It goes without saying then, that you should continue to impress your customers long after the sale.
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Nov 15
2008
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Never ever run any advertisement without monitoring the response.
If your Ad doesn’t sell your products on the first round, get rid of it. 99% of advertising agencies, newspaper and radio reps hate the idea of monitoring. They usually recommend that “Repetition is needed to gain success!!”. The reason they would say that is because they are selling advertising space. So, the more advertising space You Buy - the less they need to sell to meet their targets.
If an ad doesn't work the first time, it is unlikely to work the second and so on.
Test your ads on a small-scale first and once you have it working - then stick with it.
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Oct 30
2008
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It's FIVE times easier to sell something else to your existing customers than to get a new customer.
The easiest way to sell something else to your existing customers is by picking up the phone, sending them an email or a letter. Those that have bought from you before are a relative “hot buyers” list. Simply ask them to buy something else. It doesn’t have to be your product either. You can offer them someone elses products. Thus, an accountant can offer financial services. A restaurant can send invites to a clothing sale. A car exhaust centre can promote a motor mechanic. A plumber can refer an electrician. And so on.
If nothing else you'll be seen as thinking about them and making them an special offer. This will stick in the mind when they are in the market for your products or services.
| Improve Ad Responses by Using SMS |
Open your business 24x7 by using an automated e-brochure delivery service by putting a great Text REPLY DEVICE into your ads. You will capture the mobile number and email address of your prospects whilst they get your brochure delivered immediately. It will sky-rocket your response rates. It costs the same as a standard network rate text - try it out here: Just text: cjv dave and your email address to 61211 I think you'll love it.
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