Marketing Ideas

90% of repeat business for most companies comes from referrals and endorsements from existing customers.  It goes without saying then, that you should continue to impress your customers long after the sale.

Never ever run any advertisement without monitoring the response.  

If your Ad doesn’t sell your products on the first round, get rid of it.  99% of advertising agencies, newspaper and radio reps hate the idea of monitoring.  They usually recommend that “Repetition is needed to gain success!!”. The reason they would say that is because they are selling advertising space.  So, the more advertising space You Buy - the less they need to sell to meet their targets.

If an ad doesn't work the first time, it is unlikely to work the second and so on.

Test your ads on a small-scale first and once you have it working - then stick with it.

You can't hope to market your products or services to everyone, even if you think everyone needs them.

Doing this limits your potential by not focusing on select groups of people or businesses. These specific groups are called "niches."

 By focusing on one or more niches you're able to connect with these people at a level they'll understand and consequently you gain more business.

It's FIVE times easier to sell something else to your existing customers than to get a new customer.  

The easiest way to sell something else to your existing customers is by picking up the phone, sending them an email or a letter.  Those that have bought from you before are a relative “hot buyers” list.  Simply ask them to buy something else.  It doesn’t have to be your product either. You can offer them someone elses products. Thus, an accountant can offer financial services.  A restaurant can send invites to a clothing sale. A car exhaust centre can promote a motor mechanic. A plumber can refer an electrician. And so on.

If nothing else you'll be seen as thinking about them and making them an special offer.  This will stick in the mind when they are in the market for your products or services.